JNS | Juventini Nel Sangue
Year: 2011 // Client: Personal Project
Tasks: Logo Design, Visual Identity, Social Media, Merchandising
JNS - Juventini nel Sangue is a personal initiative that was born back in 2011, when I shook the world (or maybe just a little) by founding that glorious Facebook group dedicated to Juventus. Over the years, I've had the privilege of witnessing the community develop in a remarkable way, and I felt like the "supreme leader" of this group that grew faster than a ball launched into the penalty area.
And then came 2019. That epic moment when we forged such a close partnership with the Cercola club, it almost seemed like I was kicking balls alongside Cristiano Ronaldo. It was truly an incredible step, a tangible bridge between the fans' passion within the group and the football field.
I certainly couldn't back down when it came to bringing JNS's visual identity to life. I put on my "creative" hat and gave birth to the logo and the entire identity that represents our community today. I can say that it was a process that even put my coffee machine to the test.
Beyond giving visual life to everything, I also had fun coming up with clothing and merchandise ideas that are practically the official attire of the fans during matches. I must say, seeing my creation proudly worn by fans in the stadium is a mix of satisfaction and disbelief.
All this success wasn't just my doing. I'm fortunate to have amazing people by my side who do an extraordinary job putting up with people's delirium. They truly deserve a heartfelt applause.
A special thanks to all those who made all this chaos possible: a big thank you to Antonio Siracuso, Carlo Tagnesi, and Vincenzo Sellitti, because founding the Facebook group with me was the first step toward absolute glory, right? And a round of applause to Alfonso Trezza, Anna Amendola, Danilo Pili, Giovanni Cannizzaro, and Giovanni Antignani, who had to endure my quirky ideas in managing this "virtual circus."
A shoutout to Germana Petrocco, the magician behind JNS - Juventini Nel Sangue's social channels, because making everything seem so organized and professional is truly a talent.
And, of course, a warm thank you to all the names that sound like a list of the most coveted during transfer sessions: Antonio Russo, Aniello Capriglione, Armando Chartier, Gigi Cannavacciuolo, Luigi Panariello, and Saverio Esposito. They're the ones who got their hands dirty in the development of the project that led to the historic collaboration with Club Cercola, one of the world's biggest Official Juventus Clubs.
This group of friends has embraced the entire JNS - Juventini Nel Sangue project with such enthusiasm that managing a fan community seems like the best pastime in the world. So, yes, football brings people together, but let's not forget that friendship, respect, and collaboration are the driving forces behind every great project.
